Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
The popularity of small cooking appliances continues to grow in line with greater awareness among local consumers of different ways of cooking. Traditionally, low- to mid-income consumers with restricted budgets tend to rely on certain affordable…
Despite the presence of economic challenges that limit consumers’ disposable incomes, refrigeration remains a key necessity for many South Africans. This is evident by the consistent demand for refrigeration appliances in the country over much of the…
Personal grooming across the country is becoming an increasingly important aspect of many consumers’ lives. While this concept was traditionally linked to female consumers in South Africa, due to the stigma attached to male consumers who indulged in…
Consumers’ lifestyles in South Africa have changed significantly since the pandemic, particularly as many employees continue to work from home for at least part of the week. Subsequently, the need for a convenient environment has also increased…
The shortage of electricity across the country has resulted in increasing demand for alternative power sources such as solar and gas. Since the introduction of load shedding in South Africa, which restricts access to electricity for a certain amount…