Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
During the review period, consumers across South Africa became more aware of the importance of leading healthy lives. This trend was facilitated by the COVID-19 pandemic which gave them more time to reflect on their lifestyles. Such a development…
Wearables are expected to be the standout performer in 2023, registering double-digit volume growth and that is despite continuing high inflation and also significant currency devaluation, which is making imported products even more expensive.…
Wearable electronics are becoming increasingly popular with the category set to record a double-digit increase in volume and current value sales in 2023. Preventative health is the main driver of value sales of wearable electronics, as consumers look…
Wearable electronics is enjoying healthy growth in retail volume and current value terms in 2023. In the face of a weaker Egyptian pound and high inflation rates, average unit prices climbed by some 17% in 2022 and a further 14% in 2023. Import…
During the review period, South Africa faced repeated interruptions to the power supply, known as load-shedding. This had a significant impact on businesses, including consumer electronics, as well as consumer lifestyles. However, these intermittent…