Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Smartphones witnessed further volume decline in 2023, although the drop was far less severe than the dramatic downturn seen in 2022. The average unit price of smartphones more than doubled during 2022, with a further 25% increase expected during…
In-car entertainment is expected to register further volume decline in 2023. There are several factors leading to the decline. Imports of cars is expected fall both for new and second-hard cars, as continuing elevated inflation and also a significant…
Demand for in-car navigation systems with satellite capabilities is steadily declining due to high prices and the shift to more affordable GPS navigation systems and smartphones. The import restrictions and foreign currency shortages in 2022 led to a…
Several factors are expected to lead to a double-digit volume decline in imaging devices. Continuing elevated inflation and significant currency devaluation has reduced consumer purchasing power and in particular has made imported product more…
As a discretionary product, digital cameras are losing appeal as consumers struggle under the weight of high costs of living in 2023. Inflation has reached unprecedented levels in recent years and is for forcing consumers to rethink non-essential…
Home video is expected to register a fall in volume sales in 2023. Continued high inflation, as well as a significant devaluation of the naira, is expected to reduce consumer purchasing power further. In particular, currency devaluation has made…
LCD’s made a solid recovery in 2023 after a somewhat difficult performance in the previous year. There has been a sharp increase in the share of LCD TVs with built-in receivers, which now account for almost 50% of retail volume sales in 2023. A…
Home audio and cinema is expected to register a fall in volume sales in 2023. Continued high inflation, as well as a significant devaluation of the naira, is expected to reduce consumer purchasing power further. As a result, consumers focus on…
Retail volume sales continues to decline in 2023 with high inflation and the currency devaluation further eroding consumer purchasing power. In the face of economic uncertainty, consumers are limiting the amount they can spend on luxurious…
Despite a difficult economic situation, with continuing elevated inflation and significant devaluation of the naira, headphones is expected to register volume growth. This is largely driven by the popularity of mass TWS earbuds, which is expected to…