Africa

Understand the demographic, socioeconomic and cultural influences...

Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.

Country Report

Consumer Credit in Nigeria

Nov 2023

A new government inherited a sluggish economy, record debt and shrinking oil output, due to creaking infrastructure. On foot of this, the government has implemented some difficult decisions in order to stabilise the economy, including ending a…

USD 1,195
Country Report

Consumer Credit in Morocco

Nov 2023

Morocco’s latest unemployment data exhibits a rise to almost 13% in the first three months of 2023, from just over 12% over the same period last year, as the farming sector shrunk due to the worst drought in decades, directly affecting the sector’s…

USD 1,195
Country Report

Consumer Credit in Egypt

Nov 2023

Forbes Middle East's recent list of the top 30 fintech companies for 2023 highlighted a strong presence from Egypt. Fawry secured the top spot, boasting an extensive network of 36 member banks, over 280,000 agents, and a user base exceeding 49…

USD 1,195
Country Report

Charge Cards in Morocco

Nov 2023

The number of charge cards in circulation in Morocco is rising thanks mainly to population growth, urbanisation and the rising share of the banked population. The convenience of interest-free deferred payments - the core feature of charge cards - is…

USD 1,195
Country Report

Charge Cards in Egypt

Nov 2023

Despite the evolving financial landscape, charge cards retain their status as an unpopular category in Egypt. The demand for charge cards remains stagnant, with no anticipated improvements in terms of popularity, transaction volumes, or market share…

USD 1,195
Country Report

Store Cards in South Africa

Nov 2023

Store cards is set to witness growth in volume and value transactions in 2023, supported by cash-strapped consumers, notably lower- to middle-income consumers. This trend has been consolidated by the rising cost of living, which continues to affect…

USD 1,195
Country Report

Pre-Paid Cards in South Africa

Nov 2023

As mobility has normalised in 2023, following restrictions imposed during the pandemic, demand for pre-paid cards for the Bus Rapid Transport (BRT) system has benefited from households resuming activities such as work and school. Growth in…

USD 1,195
Country Report

Financial Cards and Payments in South Africa

Nov 2023

The number of financial cards in circulation is set to continue to increase in 2023, supported by a steady rise in the banked population and the intensified competition between issuers. Meanwhile, value transactions across categories such as debit…

USD 2,100
Country Report

Debit Cards in South Africa

Nov 2023

The prices of essential goods and services such as food and electricity have continued to rise in 2023, despite the relatively lower level of inflation, which moved from 7.0% in 2022 to 5.7% in 2023. Debit card value transactions benefited from this…

USD 1,195
Country Report

Credit Cards in South Africa

Nov 2023

As more middle-income households are struggling to reach month-end, due to the combined effects of rising interest rates, which have put pressure on existing vehicle and mortgage loans, as well as inflationary pressures, which have affected…

USD 1,195
Country Report

Charge Cards in South Africa

Nov 2023

Following the significant decline in transaction value and volumes experienced in 2020 due to extended restrictions imposed in the South African travel and hospitality industries in response to the COVID-19 pandemic, the complete lifting of the state…

USD 1,195
Country Report

Consumer Lending in South Africa

Nov 2023

The South African economy has continued to struggle in 2023, as reflected by 0.4% real GDP growth, the unemployment rate stagnating beyond 32%, and the South African rand depreciating further against major currencies. Economic growth has also been…

USD 2,100
Country Report

Consumer Credit in South Africa

Nov 2023

Demand for consumer credit gross lending is set to continue to increase in 2023, despite the South African Reserve Bank’s consecutive rises in interest rates to stabilise inflationary pressures. This trend has been driven mainly by declining…

USD 1,195
Strategy Briefing

Affordability, Value and the Cost of Living: Where Do Opportunities Lie?

Nov 2023

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

USD 1,325
Strategy Briefing

Consumer Market Flashpoints: Rising Inequality

Oct 2023

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

USD 1,325
Strategy Briefing

Global Inflation Tracker: Q1 2023

Feb 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

USD 1,325
Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

USD 1,325
Strategy Briefing

Digital Payments in Mobility Index 2022:Where to Play Next?

Dec 2022

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

USD 1,325
Country Report

Store Cards in Nigeria

Dec 2022

Store cards had no presence in Nigeria over the review period. This is not expected to change over the forecast period. 

USD 1,195
Country Report

Charge Cards in Nigeria

Dec 2022

Charge cards had no presence in Nigeria over the review period. This is not expected to change over the forecast period. 

USD 1,195
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