Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
The pandemic and its subsequent restrictions imposed on travel had a significant impact on the entire tourism industry, including consumer foodservice through travel. This location recorded the most severe declines in 2020, as, whilst all locations…
With COVID-19 restrictions on foodservice outlet trading hours being enforced for a number of years in South Africa, the after effects are still being felt and there is a continued shift from evening to daytime dining. This trend is further…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…