Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
The bars/pubs category, which is the major driver of cafés/bars, suffered strong decline in real value terms as consumers’ purchasing power was impacted by the harsh economic conditions resulting from the removal of the fuel subsidy. Consumers…
Morocco has become an attraction hub for global coffee chains and brands, thanks to its stability in the region and the fact that users of consumer foodservice in Morocco are not as price-sensitive as seen in other territories. Indeed, an increasing…
Homegrown brands providing speciality coffee have taken the market by storm. One example is Seven Fortunes which was created through an interesting story in which the founders were inspired by a man named Sufi Baba Budan who journeyed the world in…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…