Africa

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

With COVID-19 restrictions on foodservice outlet trading hours being enforced for a number of years in South Africa, the after effects are still being felt and there is a continued shift from evening to daytime dining. This trend is further…

The pandemic and its subsequent restrictions imposed on travel had a significant impact on the entire tourism industry, including consumer foodservice through travel. This location recorded the most severe declines in 2020, as, whilst all locations…

The trading environment in South Africa paints a bleak picture; post-pandemic recovery hindered by deteriorating local economic conditions, including erratic electricity supply, weak growth and high levels of inflation. South Africa’s food price…

Rising interest rates and high inflation have impacted the development of larger format consumer foodservice establishments due to the greater costs involved. Thus, there is a focus on smaller format outlets. Market saturation in urban areas has…

South Africa is struggling with the impact of high inflation and decreased disposable incomes, resulting in brands needing to be competitive to obtain their share of financially-restricted consumers’ budgets. Post-pandemic, eating out is considered a…

Whilst street stalls/kiosks has long been dominated by independent players in South Africa, the changing trading environment has seen a growing interest by chained operators that are traditionally present in limited-service and full-service…

Homegrown brands providing speciality coffee have taken the market by storm. One example is Seven Fortunes which was created through an interesting story in which the founders were inspired by a man named Sufi Baba Budan who journeyed the world in…

Consumer foodservice through lodging registered among the highest growth rates in current value terms in consumer foodservice by location, as tourism recovered in the wake of the pandemic and the full reopening of society. The industry is betting on…

The consumer foodservice industry has had a strong year overall. Delivery services have grown and expanded into new regions while new infrastructure developments have opened space for more outlets. Most importantly independent restaurants have grown…

Full-service restaurants registered healthy growth in value sales and also in terms of the opening of new establishments in 2023. Despite an inflationary context, demand for eating out was high. Moreover, a new trend emerged in full-service…

Limited-service restaurants registered healthy growth in value sales and also in terms of the opening of new establishments in 2023. It also remained the largest category within consumer foodservice. This was in spite of difficult economic…

Self-service cafeterias remained the smallest channel within consumer foodservice in Egypt in 2023 in terms of foodservice value sales and number of outlets. The “do it yourself” trend has yet to penetrate Egyptian culture, with consumers still…

Morocco has become an attraction hub for global coffee chains and brands, thanks to its stability in the region and the fact that users of consumer foodservice in Morocco are not as price-sensitive as seen in other territories. Indeed, an increasing…

Major chains of restaurants and cafés are opening and expanding across Morocco in line with development of infrastructure, tourism and the broader urbanisation trend. Chains are taking over from smaller, independent food outlets in Morocco,…

Consumer foodservice in Morocco witnessed steady growth in 2023, despite the pressing issue of high inflation. In the face of rising prices, locals have changed how they eat, with simpler meals and eating out less frequently becoming more…

Full-service restaurants remain under pressure in 2023, despite the lifting of COVID-19 restrictions. Inflation has forced operators to increase menu prices, and together with higher levels of unemployment this has hampered domestic demand. Locals…

In limited-service restaurants, there is a growing focus on technology as players seek to provide a faster service. McDonald’s (First Restaurant International) has fared much better than its rivals in 2023. This is largely due to its flexible…

The bars/pubs category, which is the major driver of cafés/bars, suffered strong decline in real value terms as consumers’ purchasing power was impacted by the harsh economic conditions resulting from the removal of the fuel subsidy. Consumers…