Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
As the population aged 0-12 continues to rise, paediatric consumer health is expected to register growth in 2023 in both volume and current value terms, with nappy (diaper) rash treatments leading the way, followed by paediatric vitamins and dietary…
NRT smoking cessation aids is a small category in South Africa and only relevant to a small consumer group. Since, 2022 NRT gum has been the only product type that has been available locally over the counter. Other products such as NRT patches are…
In addition to showing an improved performance in current value growth terms, NRT smoking cessation aids is poised to record a return to growth in volume sales in 2023 following a decline in 2022. Demand has been bolstered by significant increases in…
Despite being considered a relatively niche area, herbal/traditional paediatric dietary supplements is witnessing growing demand. Parents and guardians are increasingly seeking natural and holistic approaches to support their children's health and…
Since the pandemic, consumers have slowly begun to prioritise their health and wellness. This in turn has led to growing sales of herbal/traditional products. For example, Clicks stocks a brand called Sela. Sela is a tea bag brand that is available…