Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
The harsh economic environment continued in 2023, challenging retail value sales in Nigeria and bolstering the use of counterfeit options in consumer health. However, barriers to healthcare increased the self-medication trend, driving the sale of OTC…
Total current value sales growth for consumer health in Morocco in 2023 is expected to be up considerably on 2022. While this is partly due to inflationary pressures fuelled by the global recovery from the pandemic and the fallout of Russia’s…
Although cost-of-living crises have been putting pressure on consumers’ purchasing power in a number of countries in Middle East and Africa, they can also provide momentum for consumer health sales. Some consumers, unable to afford visits to a…
Consumer health is expected to register healthy current value growth in 2023, although constant value growth is expected to grow only marginally. Kenyans are moving away from seeking healthcare services at hospitals and are keen to self-medicate,…
In 2023, Ghana is witnessing inflation, leading consumers to choose more affordable options like herbal/traditional products due to their more affordable prices. Similar to other sub-Saharan African markets, the use of herbal/traditional products is…
A high rate of inflation, averaging 30% in 2023, forced consumers to cut down on spending on non-essential items, and even to reconsider the food they purchased to reduce their expenditure. Rx medications continued to be widely purchased under the…
Egyptian consumer health is set to post positive growth in 2023, with analgesics boosting retail value sales, benefiting from an ongoing demand due to the variety of symptoms it treats. Aligned with the rising health trends, vitamins and dietary…
In 2023, urbanisation, population growth and health and wellness drove retail sales. Most consumers self-medicated as the cheaper option and due to limited access to doctors outside of key cities. An overburdened public health sector and expensive…
Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as well as…
The depreciation of the local currency made imports more expensive at the end of the review period. This had a significant impact on the supply of and demand for imported products, in a country where the majority of medication is imported.…