Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
The overall picture is expected to be positive in consumer healthy in 2023, as the economy performs well. The increase in natural gas export prices has helped offset the dip in oil prices. However, inflation remains high and the currency has devalued…
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
Sales of analgesics in Tunisia are in decline in retail volume terms in 2023 which can be attributed to several factors. Firstly, there has been a stagnation in prices since 2019, which has limited the potential for revenue growth in the sector.…
When it comes to pain management, analgesics is a popular category, specifically acetaminophen. For many consumers, acetaminophen is their go-to preference as it is easily available across various channels. Additionally, it can be bought without…
Analgesics remains the largest category in consumer health in Nigeria. Sales continued to rise in 2023, supported by strong brand positioning and consumer awareness. Other factors driving growth included affordability, widespread availability and a…