Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Sales of paediatric consumer health products are driven by parents being inclined to invest more to secure the best medication for their children, especially for infants. In this context, imported brands hold greater appeal as they are often…
Growth in paediatric consumer health current value sales in 2023 is expected to surpass that recorded in 2022, as are volume growth rates for all product categories. This improvement is partly attributable to relatively high birth rates in Morocco,…
When the health of their children is concerned, Kenyan parents are generally hesitant to take risks and experiment with new brands. They tend to adhere to established brands that have undergone thorough testing and come highly recommended by medical…
Developing and marketing products specifically for paediatric use involves adherence to strict regulatory requirements in Egypt. These regulations are in place to ensure the safety, efficacy, and appropriate dosing of products for children. The…
Paediatric consumer health registered moderate current value growth in 2023, partly supported by continuing population growth. Essential consumer health products such as cough, cold and allergy remedies, as well as analgesics, were the most popular…