Africa

First Class Distribution is a new player that has emerged in sports nutrition in Tunisia in 2023. This company has gained prominence with it becoming the exclusive distributor of the Optimum Nutrition brand, which was previously distributed by Aecor…

Paediatric vitamins and dietary supplements in Tunisia is experiencing remarkable growth in current value terms in 2023. This growth can be attributed to several factors, including the significant presence of both locally produced and imported…

Despite being considered a relatively niche area, herbal/traditional paediatric dietary supplements is witnessing growing demand. Parents and guardians are increasingly seeking natural and holistic approaches to support their children's health and…

Laxatives looks set to be the most dynamic category in digestive remedies in 2023 in Tunisia in current value terms. This growth is linked to various factors, including changes in lifestyle and dietary patterns, with consumers leading busier lives…

The advertising of dietary supplements through social media platforms such as Facebook, Instagram, and TikTok is becoming increasingly common in Tunisia. Bloggers, particularly pharmacists and doctors, play a significant role in promoting these…

Dermatologicals in Tunisia is experiencing robust growth in current value terms in 2023 with this being driven by several factors that are contributing to the category’s success. One of the key drivers is the rising urbanisation of the population in…

In Tunisia, there is a strong preference for unit-dose sachets among consumers when it comes to cough, cold and allergy (hay fever) remedies. This format is highly popular and widely used, with brands like Fervex, Gripex, and Doliprex being prominent…

Consumer health in Tunisia is facing a complex landscape characterised by several factors in 2023. Firstly, the global economic crisis has had a significant impact on the demand for consumer health products. With the cost of living rising sharply due…

Sales of analgesics in Tunisia are in decline in retail volume terms in 2023 which can be attributed to several factors. Firstly, there has been a stagnation in prices since 2019, which has limited the potential for revenue growth in the sector.…

Consumers usually buy wound care when they immediately need it, and as such, it is not a frequently purchased product. Most consumers do not keep a stock of products within the household, which limits growth. Furthermore, Egyptian consumers would…

Unhealthy eating habits acquired during COVID-19 lockdowns continue to fuel demand for weight loss products in 2023. Many Egyptians gained weight during the pandemic due to limited mobility and a surge in indulgence occasions. Since lockdown…

Vitamins continue to witness strong performance, continuing the positive trend seen across the entire review period, with a double-digit retail sales growth noted in 2023. The COVID-19 pandemic impacted vitamin sales as consumers became more aware of…

The health and wellness trend encourages a holistic approach to health, considering the lifestyle and habits of a person rather than focusing solely on physical symptoms. It recognises that various aspects of life, including nutrition, exercise,…

Sleeping pills are in high demand in Egypt, leading to double-digit retail value growth in 2023. Sleep problems are very common in the country, with many people struggling to fall asleep or stay asleep, impacting their daily lives. Sleeping pills can…

Developing and marketing products specifically for paediatric use involves adherence to strict regulatory requirements in Egypt. These regulations are in place to ensure the safety, efficacy, and appropriate dosing of products for children. The…

Rising health consciousness is boosting sales of herbal/traditional products in Egypt. Urban areas tend to have higher levels of health consciousness, with individuals actively seeking ways to enhance their health and prevent ailments. Herbal teas…

Egypt has a hot and dry climate, and this causes many consumers to suffer from dry eye. Additionally, an increasing population uses screens while working in an air-conditioned environment, which can further exacerbate dry eye symptoms.

Demand for digestive remedies continues to strengthen in 2023 as consumers suffer from more digestive ailments. Poor eating habits amongst all classes of the Egyptian population remain the main cause of growth in demand for digestive remedies. Eating…

There is a growing focus on preventive healthcare in Egypt; consumers have become more occupied with ways to prevent illness and maintain their health, particularly following the outbreak of COVID-19. While many are keen to reduce the risk of chronic…

Affordability is a key factor within dermatologicals, with some products on the landscape being very expensive for the average consumer. As such, people need to find products within their budget, allowing them to address their specific skin issues.…