Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Rising health consciousness is boosting sales of herbal/traditional products in Egypt. Urban areas tend to have higher levels of health consciousness, with individuals actively seeking ways to enhance their health and prevent ailments. Herbal teas…
Egypt has a hot and dry climate, and this causes many consumers to suffer from dry eye. Additionally, an increasing population uses screens while working in an air-conditioned environment, which can further exacerbate dry eye symptoms.
Demand for digestive remedies continues to strengthen in 2023 as consumers suffer from more digestive ailments. Poor eating habits amongst all classes of the Egyptian population remain the main cause of growth in demand for digestive remedies. Eating…
There is a growing focus on preventive healthcare in Egypt; consumers have become more occupied with ways to prevent illness and maintain their health, particularly following the outbreak of COVID-19. While many are keen to reduce the risk of chronic…
Affordability is a key factor within dermatologicals, with some products on the landscape being very expensive for the average consumer. As such, people need to find products within their budget, allowing them to address their specific skin issues.…