Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
When the health of their children is concerned, Kenyan parents are generally hesitant to take risks and experiment with new brands. They tend to adhere to established brands that have undergone thorough testing and come highly recommended by medical…
Herbal/traditional products remain a popular consumer health category amongst Nigerian consumers and continued to perform well in 2023. Traditional medicines hold a significant role in Nigeria, with many traditional remedies passed down through…
Despite the increased use of systemic medication, herbal/traditional products are popular among Kenyans and are available through both formal and informal channels. In some instances, herbal/traditional products are perceived as more effective than…
Overcrowding and poor hygiene standards in certain areas of the country have increased the prevalence of cataracts, glaucoma and trachoma, a potentially blinding eye disease caused by bacterial infection. This has led to an increase in demand for OTC…
Inadequate sanitation and hygiene significantly contribute to digestive problems among consumers. Rural areas face even greater challenges in accessing clean water, exacerbating the issue. While some urban regions also contend with these issues,…