Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Although cost-of-living crises have been putting pressure on consumers’ purchasing power in a number of countries in Middle East and Africa, they can also provide momentum for consumer health sales. Some consumers, unable to afford visits to a…