Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Cote d’Ivoire is expected to be one of the fastest growing economies globally through to 2040, leading to one of the highest increases in disposable income levels regionally. Increasing digitalisation, structural reforms and rapid urbanisation are…
Population expansion in South Africa will be propelled predominantly by natural increase up to 2040. Declining birth rates and rising longevity will encourage ageing; however, life expectancy will stay relatively low, and the country will remain…
Population expansion Kenya in 2021-2040 will be driven exclusively by positive rates of natural change. While ageing will quicken over this timeframe, Kenya will remain an overwhelmingly young country and its expanding workforce has the potential to…
The number of households is set to increase rapidly in Uganda over 2021-2040, with couples with children remaining the leading household type. Household earnings will reach pre-pandemic levels by 2022, and the fastest household expenditure growth…
The number of households is set to increase rapidly in Tanzania over 2021-2040, with couples with children remaining the dominant household type. Household earnings have already recovered from the COVID-19 impact, and the fastest household…