Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
During the pandemic, consumers spent greater time at home for work and learning purposes. Therefore, they were exposed to digital screens for a longer period, resulting in a spike in eye health issues for both adults and children in South Africa,…
Demand for eyewear in South Africa continues to grow in 2023, with current value sales recording stronger growth due to rising unit prices. During the pandemic, many South Africans were forced to stay at home, thereby using digital devices for work,…
During the pandemic, most consumers, including children, spent a significant amount of time in front of digital devices due to online studying and remote studying measures in place, as a result of restrictions outside of the home. Increased activity…
Many consumers in South Africa continue to experience financial difficulties due to the high cost of living, leaving them with lower disposable incomes to spend on perceived non-essential items such as sunglasses. Therefore, they are more likely to…