Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
The dominant surge in 2023 egg sales came from free-range eggs, driven by their perceived health benefits over regular options. Moroccan consumers, seeking both affordability and health benefits, gravitated towards organic eggs, priced at a mere…
Rising input costs such as the cost of animal feed and installing a more stable electricity supply has resulted in price hikes for eggs. The cost of feed, fuel and electricity usually accounts for 75% of input costs for producers. Grain shortages due…
Fish and seafood in Morocco experienced notable growth, primarily led by fish, particularly pelagic types such as sardines, mackerel, and anchovies. These varieties significantly contributed to the product area's overall sales, with pelagic fish…
South Africans are feeling the financial pressure as the impact of high inflation and rising interest rates in 2023 have resulted in a household debt-to-income ratio, increasing from 61.6% to 62.1%. With rising fuel prices, the cost of going out to…