Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
In 2022, the country experienced a surge in inflation, leading consumers to become more price-sensitive and prioritise cooking at home instead of visiting horeca establishments. This shift in consumer behaviour had a positive impact on sales of stove…
In 2022, the demand for wall tiles in South Africa surpassed the pre-pandemic level in both current value terms and in value terms at constant 2022 prices, due to their various advantages. Wall tiles are highly durable and resistant to wear and tear,…
In 2022, the demand for mattresses in South Africa rose in current value terms and in value terms at constant 2022 prices, and also exceeded the pre-pandemic levels by both measures, with the category experiencing a surge in popularity. This was…