Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
In 2023, rising inflation, which reached its highest level in 14 years, and increased input costs for brands are curbing the spending habits of many South Africans. Additionally, input costs for major industry players are rising as they adapt to…
The health and wellness trend continues to gain momentum in South Africa. Alternative dairy products are creating access to a new target audience, whereby consumers are experimenting with vegan options. This new segment in consumer preferences is…
Retail demand for local rooibos tea (other tea) continues to grow amid a demographic that is adopting healthier lifestyle habits. Brands are thus producing rooibos offerings that are tailored to different consumers. In the younger demographic,…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
Instant coffee is expected to register higher volume growth than fresh coffee in 2023, as some consumers trade down, as inflation continues to bite. Also, with consumers leading busy lives, instant coffee is quicker to prepare. That being said, fresh…