Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Amid the COVID-19 pandemic, health protocols had to be implemented altering the shopping experience of Ethiopians. The use of masks and social distancing among consumers and staff were strictly enforced in stores. The pandemic and the war in Tigray…
Traditional grocery retailers still dominate grocery shopping in Cameroon, but they are coming under increased pressure from the growing number of modern grocery retail outlets, which have a strong appeal for middle- and high-income local consumers.…
Grocery shopping continues to be dominated by traditional grocery retailers, but prior to the onset of the pandemic, the retail constant value sales (2021 prices) of modern grocery retailers had been expanding rapidly in Cameroon. The Carrefour…
Mobile e-commerce had been expanding rapidly during the early part of the review period, albeit from a very low base. During 2020, mobile e-commerce retail constant value sales (2021 prices) plunged by more than two thirds. The departure of Jumia…
Health and beauty specialist retailers were a big beneficiary from the pandemic during 2020, with their retail constant value sales (2021 prices) rising at their fastest rate in well over a decade. This strong performance was particularly notable…