Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Home products specialists in South Africa continued to record a fairly weak performance in 2023. From one of the lowest interest rates imposed by the South African Reserve Bank during the pandemic, mortgage rates continued to skyrocket in 2023 as the…
The high inflation rate in 2023 significantly contributed to the growth of home products specialists in Nigeria. The Federal Government's support for mortgage loans, particularly the increase in loan limits from fifteen million to fifty million…
Modernisation and accessibility define the evolving landscape of Morocco's home products specialists channel. Sketch Furniture exemplifies this trend, blending Moroccan elegance with Western style to offer accessible luxury in modern design.…
After being affected by restrictive lockdown restrictions, which resulted in the imposition of face masks and limited social gatherings, beauty specialists in South Africa are now benefiting from consumers’ revived routines, including returning to…
In 2023, health and beauty specialists in Nigeria experienced robust growth, buoyed by high inflation that supported sales of essential items. Consumers prioritising their well-being contributed to the positive growth of this channel. Pharmacies…
Moroccan consumers continue to demonstrate traditional purchasing habits in the health and beauty specialists channel, with wholesalers playing a crucial role in supplying perfumeries. This distribution model offers cost-effective options for…
Lockdown restrictions imposed on shopping centres during the pandemic were particularly challenging for department stores in South Africa, which often occupy prime rentals in such locations. For Woolworths, the situation was worsened by civil unrest…
In 2023, general merchandise stores in Nigeria faced a notable decline in sales, primarily due to shifting consumer preferences driven by high inflation. As the cost of living rose, consumers found themselves grappling with reduced purchasing power,…
Morocco is embarking on a new trade strategy focused on bolstering local production and fostering job creation, signalling a transformative shift in the market. Collaborative efforts between the government and the Ministry of Industry and Commerce…
In 2023, discounters in South Africa continued to record dynamic growth across all indicators. Despite decelerated food inflation, estimated at an average of 8.5% over 2023 as a whole compared to a 14-year high of 14.4% in March, South African…