Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Modernisation and accessibility define the evolving landscape of Morocco's home products specialists channel. Sketch Furniture exemplifies this trend, blending Moroccan elegance with Western style to offer accessible luxury in modern design.…
The high inflation rate in 2023 significantly contributed to the growth of home products specialists in Nigeria. The Federal Government's support for mortgage loans, particularly the increase in loan limits from fifteen million to fifty million…
Home products specialists in South Africa continued to record a fairly weak performance in 2023. From one of the lowest interest rates imposed by the South African Reserve Bank during the pandemic, mortgage rates continued to skyrocket in 2023 as the…
Hypermarkets in Morocco have continued their evolution into comprehensive one-stop shopping destinations, building on the momentum from the previous year's developments and leveraging innovative strategies to cater to evolving consumer needs.
Following the takeover by Retail Supermarkets Nigeria in 2021, Shoprite embarked on a significant expansion drive, signalling robust growth for hypermarkets in Nigeria in 2023. The opening of new outlets, such as the flagship store in Port-Harcourt,…
The number of hypermarkets operating in South Africa continued to decline in 2023. The trend emerged just prior to the pandemic due to cautious investments in the wake of economic uncertainty in the country. This scenario was exacerbated by lockdown…
Retail e-commerce in Morocco witnessed an accelerated expansion throughout the review period and in 2023, propelled by several factors contributing to its robust growth trajectory. The channel experienced a notable surge in online transactions,…
In 2023, retail e-commerce in Nigeria experienced significant growth and transformation, driven by various developments and trends that shaped the landscape of online shopping in the country. Online shopping witnessed a surge in popularity among…
In 2023, sales via e-commerce in South Africa continued to benefit from a steady decline in the price of connectivity, which allowed a higher number of consumers to access the service at affordable prices. For instance, the price of 1G broadband has…
The Moroccan retail landscape is gradually modernising across all channels. Traditionally dominated by conventional channels, there has been a timid entry into digital sales. However, with increasing competition and the impact of the COVID-19…
2023 commenced with significant challenges for retail in Nigeria, including a cash crunch in the first quarter triggered by the central bank's redesign of the local currency. This adjustment impacted many consumers in Nigeria's cash-based economy.…
In 2023, the retail landscape in South Africa remained challenged by the operating environment, translating into slow economic growth, which left unemployment at a relatively high level. As inflation remained above the South African Reserve Bank…
In 2023, government intervention played a pivotal role in bolstering the resilience of small local grocers against mounting competition from modern retail formats. Recognising the economic importance of these traditional outlets, the government…
Small local grocers in Nigeria experienced rapid growth in 2023 due to their strategic advantages over larger retailers. Their proximity to consumers allowed for convenient access to essential goods, particularly for those living in densely populated…
With relatively low bargaining power, small local grocers in South Africa have become more exposed to the persisting inflationary pressure since they often source their products from wholesalers. The latter tend to have higher markups in comparison…
Moroccan consumers exhibit a pronounced sensitivity to prices and often rely on traditional supply methods, prioritising trust and availability when selecting vendors. A positive store image is thus crucial in their purchasing decisions. While rural…
In 2023, supermarkets in Nigeria navigated a dynamic retail landscape characterised by inflation-driven shifts in consumer behaviour, intensified competition, and adaptations to economic challenges. The high inflation rate in Nigeria significantly…
After a relatively strong performance during the pandemic, due to lockdown restrictions, supermarkets in South Africa once again benefited in 2023 from consumers’ renewed focus on essential products due to economic pressures. The channel’s…
Despite signs of economic recovery, vending in Morocco continues to grapple with the lingering effects of the pandemic. As a relatively marginal channel with low retail current value sales, vending faces inherent challenges exacerbated by shifting…
In 2023, vending in South Africa continued to recover from the negative impact of lockdown restrictions, which mainly affected machines located in semi-captive environments, leading to the bankruptcy of many small businesses operating within the…