Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
An energy boom, caused by the war in Ukraine, continues to bolster national coffers in 2023. That being said, global inflationary pressures is leading to rising prices. As such, though soft drinks is expected to register a healthy increase in current…
Although juice is expected to register positive volume growth, there is expected to be a slowdown in volume growth compared with the previous year. This slowdown is due to the growing maturity of juice, coupled with declining disposable incomes…
Although its volume sales are relatively low, energy drinks continues to significantly outperform other soft drinks. While this is partly because consumption is growing from a lower base, it is also benefitting from people leading busy lifestyles,…
Concentrates is expected to register muted volume growth in 2023. Volume sales also remain relatively low, as consumers, especially middle-and-higher income consumers, prefer ready to drink juices as they are perceived healthier, more authentic,…
Carbonates is expected to register muted volume growth in 2023. High inflation dampens volume sales to a degree, though continuing population growth supports volume sales. What is also happening is that more consumers are opting for juice and bottled…