Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
The juice category is witnessing strong value growth across most of its categories in 2023, driven by higher unit prices. Overall demand for juice continues to rise, unlike some other non-alcoholic drinks categories, although consumers are switching…
Overall, juice posted positive retail volume and value growth in 2023, with demand driven by the soaring prices of fresh fruits, mainly oranges. When oranges are abundant and their price per kg drops, Moroccan consumers often make homemade, natural…
Egypt is witnessing a growing coffee culture, which is having a knock-on impact on the appeal of RTD coffee. In 2023, RTD coffee sales have been buoyed by rising interest in these products among more affluent Egyptians, particularly younger urban…
As witnessed within RDT tea, RTD coffee drinks is a new product area in Morocco. As such, double-digit off-trade volume growth was recorded in 2023. While this was aided by increased distribution and product awareness, much of this dynamic growth was…
While RTD tea has performed reasonably well in 2023, it remains very much a niche area in Egypt, with only sports drinks generating lower off-trade volume sales among the main categories in the local soft drinks market. Even with the emergence of…