Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…
In Angola, inflation concerns persist in 2023 due to a scarcity of foreign currencies, causing delays in public sector salaries. The country seeks assistance from Portugal to diversify its economy, with a focus on the Agricultural Industry, requiring…
Volume sales continue to be low for RTD tea, with very low awareness among consumers, as well as limited distribution. In 2023, volume sales are expected to fall, as there is little promotion to increase volume sales, as players concentrate on more…
While prices of soft drinks such as carbonates and bottled water have remained relatively steady, the overall prices of juices have been on an upward trend in the last two years and this has dampened volume growth to an extent. 100% juices are mainly…
Energy drinks is expected to register healthy volume growth in 2023, though from a low base. The demand for energy drinks as a booster to physical and cognitive performance is driving the growth of energy drinks. Energy drinks are particularly…