Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…
While the growth of energy drinks remains more dynamic in South Africa, sports drinks remain popular with local consumers due to the greater participation in activities. Unlike energy drinks, sports drinks do not contain caffeine and work to aid…
Despite a weaker growth trend in 2023 compared to the previous year, the sports drinks sector experienced substantial growth owing to the increasing health consciousness among Nigerians, particularly middle and upper-income consumers. Manufacturers…
Sports drinks are not significant in Morocco and are not expected to gain significant sales in the forecast period. There is little distribution presence for these products and limited consumer awareness.
Sports drinks are not popular in Egypt, with their penetration in the country having historically been inhibited by a combination of relatively high prices, limited availability and low awareness of their specific benefits. In 2023, retail prices of…
Volume sales of sports drinks continue to be low, with consumption confined to higher-income consumers who partake in sports. Unlike other countries, there is not a wider consumer base for those who see sports drinks as a way of boosting hydration.…
Soft drinks in Uganda is experiencing consistent growth, with a projected increase in consumption of carbonates, juices, and energy drinks from 2023 to 2024. However, a notable development is the implementation of the Excise Duty Amendment Bill,…
Soft drinks in Tunisia saw significant price hikes in 2023, primarily thanks to the broader economic crisis and inflationary pressure, leading to stifled demand and reduced volume sales. Certain categories, however, showed robust growth thanks to…