Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
Bottled water continues to be the largest soft drink in terms of volume sales and is expected to register positive volume growth in 2023. The major driver of volume sales is the unstable quality of the tap water, particularly in rural areas. As such,…
Bottled water is the most popular soft drink in Cameroon. Unstable supply of clean drinking water ensures continuing demand for bottled water. As such, in 2023, bottled water is expected to register double-digit volume growth, as continuing…
As in other soft drinks categories, unit prices continue to rise in bottled water due to the economic uncertainty facing Egypt and its consumers. This was reflected across all brands, with Nestlé hitting a price of EGP5.5 for its 1L bottle and…
Growth in off-trade volume sales of bottled water in Kenya in 2023 was weaker than in 2022. This was partly due to the resumption of pre-pandemic routines, with retail demand slowing as people spent less time at home. The downturn was also…
Packaged water saw fast growth during 2023, with sales rising from a low base, having plenty of room to expand. In addition, due to drought and the low quality of tap water, particularly in coastal cities where tourists visit, many consumers switched…
Modern fast food outlets scattered across Nigeria significantly contribute to on-trade bottled water sales. Restaurants, canteens, food shacks, and bars remain vital channels for on-trade volume sales of bottled water. However, off-trade sales…
South Africa has been facing drinking water supply issues, supporting elevated demand for bottled water compared to pre-pandemic levels, including for still bottled water, despite declining off-trade volume sales as a result of a greater return to…
Bottled water makes up over two-thirds of the soft drinks market in the Middle East and Africa and will continue to dominate over the foreseeable future. Demand is high due to a scarcity of clean water, particularly in rural areas, with bulk buying…