Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Though retail tissue in Tunisia registered double-digit percentage value growth, constant value growth was much more modest, as inflation continued to be high. In response, consumers looked to economise and bought much larger economy packs, such as…
While tissue and hygiene in Tunisia registered double-digit percentage current value growth, constant value growth was much more moderate, though still healthy. This was in spite of continuing high inflation and also slower growth in the economy, as…
While wipes in Tunisia registered double-digit percentage value growth, constant value growth was much more moderate, as inflation continued to be high and consumers prioritised essentials, as purchasing power fell. Baby wipes continued to account…
In 2023, tissue and hygiene products experienced growth in value sales in Ethiopia due partly to inflation. The market’s expansion was also supported by population growth, rising income levels, and urbanisation. However, the performance of the market…
South Africa is no longer facing the restrictions of the pandemic, employees have returned to offices and consumers are generally spending greater time outside of the home. This also means that hospitals are no longer full of patients requiring…