Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
In the wake of the COVID-19 pandemic, sales of cigars and cigarillos plummeted. This was mainly due to the closures of establishments, as consumers of these products are usually social smokers that enjoy smoking these products in social settings. In…
In 2022, the tobacco landscape in Kenya was shaped by ongoing inflation, rising price points and increasing health awareness. As such, premium cigarette brands continued to note a decline in sales, attributed to limited consumer budgets in the face…
The Tanzanian tobacco market witnessed further value growth in 2022. The dominant player in cigarettes, Tanzania Cigarette Co Ltd, recorded double-digit growth in gross profit. Smoking prevalence is rising, with attitudes to smoking changing and…
Tobacco in Uganda is dominated by British American Tobacco and local player Leaf Tobacco & Commodities, with sales limited to cigarettes. There has been a shift away from premium cigarette brands as rising prices have made cigarettes less affordable.…
Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…