Africa

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

Consuming smokeless tobacco has always been legal in Algeria. Loose US-style moist snuff, known locally as Chemma, is the only smokeless tobacco product available, and is traditionally popular in Algeria, although it is consumed by men much more than…

Overall demand for smokeless tobacco, e-vapour and heated tobacco products declined in Nigeria in 2022. The downturn was mainly explained by rapidly rising prices and the erosion of purchasing power among consumers as inflation soared due to the…

Heated tobacco products continued to perform well in 2021, with major players such as Philip Morris South Africa (Pty) Ltd British American Tobacco (South Africa) Ltd both registering significant growth for their tobacco heating devices Iqos and Glo,…

In November 2021, the global tobacco giant Philip Morris entered heated tobacco and heating devices with its iQOS 3 Duo and HEETS brands, under the Régie Nationale des Tabacs et des Allumettes (RNTA) umbrella. One year on, heated tobacco registered…

In 2022, the government imposed a new tax on heated tobacco products, adding 10% of the price towards comprehensive health insurance, in addition to the table tax, at EGP1,400/kg of tobacco. This contributed to the price growth for the category in…

Since the introduction of its heated tobacco device Iqos in November 2021, Philip Morris has continued to invest in opening its own stores in large cities in Morocco where Iqos retails at MAD750, while HEETS heated tobacco sticks are sold in…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

Cigarettes showed only moderate retail volume growth in Algeria in 2022. The Algerian economy is witnessing rising inflation, which is eroding the purchasing power of lower and middle income consumer groups and reducing their expenditure on tobacco.…

Tobacco use remains somewhat limited in Angola, with cigarettes remaining the most popular category in 2022. Moreover, despite more stringent tobacco control legislation, attitudes towards tobacco remain relatively favourable, while cigarettes are…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

Tobacco will remain popular in 2022, however, global inflation is having a negative impact on all categories within the industry. While inflation has not necessarily caused the prices of products to increase significantly, the price of food and other…

The monopoly over the manufacturing of cigarettes in Egypt by the state-owned Eastern Co. came to an end in 2022, when the United Tobacco Company (UTC), a subsidiary of Philip Morris International (PMI), started manufacturing cigarettes. This…

Tobacco in Ethiopia is dominated by the previously state-owned company National Tobacco Enterprise Ethiopia, which generates its revenues entirely from sales of cigarettes. While retail volume sales of tax-paid cigarettes are rising, retail sales…

Tobacco use in Ghana remains low due to strong societal and cultural disapproval of smoking. It was further negatively impacted in 2022 by high unit price rises due to depreciation of the local currency and tax rises. Volume sales of cigarettes…

In 2022, the tobacco landscape in Kenya was shaped by ongoing inflation, rising price points and increasing health awareness. As such, premium cigarette brands continued to note a decline in sales, attributed to limited consumer budgets in the face…

After a strong recovery in economic activity during 2021 with GDP growth of more than 7%, the performance of Morocco’s economy stood at 1.3% in 2022 due to an unfavourable economic situation, especially for the agricultural sector, which was strongly…