Africa

Understand the demographic, socioeconomic and cultural influences...

Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.

Strategy Briefing

Digital Consumer Survey 2020: Key Insights

Jun 2020

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…

USD 1,325
Strategy Briefing

Cities Household Necessities Spending Index

Jun 2022

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

USD 1,325
Strategy Briefing

Car Rental: Top Six Industry Trends

Mar 2023

This report examines the global car rental industry, providing analysis on market sizes, brand and company shares, growth trends over the review period and prospects over the forecast period. The report also considers the major trends shaping the…

USD 1,325
Country Report

Booking in South Africa

Sep 2023

There continues to be a noticeable preference for shorter lead-time bookings, particularly when it comes to holiday destinations that are closer to the customer’s home and offer lower travel costs. These include journeys that can be easily undertaken…

USD 1,195
Country Report

Booking in Morocco

Sep 2023

Retail sales of bookings continued to grow strongly in constant value terms in 2023. This rebound was driven largely by leisure travel, with a notable rebound in international arrivals from France, Spain and the UK. Here, the country benefits from…

USD 1,195
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