Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
Travel and tourism in South Africa has faced persistent challenges due to rising input costs, particularly related to supplying quality water to clients and dealing with frequent power outages. Water supply and water quality challenges have been…
Travel and tourism in South Africa has been sustained by the domestic market despite major airlines being grounded in 2022 and an increase in aviation fuel prices. Tourist arrivals from Europe and the US have started to regain momentum in 2023, with…
As international tourist arrivals to South Africa experience a resurgence, there has been a significant increase in airlift capacity, reaching levels comparable to pre-pandemic years. Cape Town International Airport, in particular, has reported a…
There continues to be a noticeable preference for shorter lead-time bookings, particularly when it comes to holiday destinations that are closer to the customer’s home and offer lower travel costs. These include journeys that can be easily undertaken…
In 2022, airlines in South Africa faced unexpected challenges, leading to devastating consequences for the country's major competitors. Mango, the low cost carrier of South African Airways, had its licence suspended for two years, while Comair, the…
The travel and tourism industry in Egypt has been experiencing a remarkable revival, marked by increased occupancy rates, sustainable tourism initiatives, and the expansion of source markets. Collaborative efforts between the Ministry of Tourism and…
The ongoing Russia invasion of Ukraine has had a global impact, including a direct effect on Egyptian tourism due to a decline in Ukrainian tourist arrivals. Despite this challenge, Egypt's tourism industry has strategically expanded its reach to new…
Egypt's hotel industry has been experiencing dynamic growth, with numerous hotels opening and many more expected to launch in the near future. From IHG Hotels and Resorts' Crown Plaza Hotel in West Cairo's Arkan Sheikh Zayed in February 2022 to…