Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Healthy growth rates were recorded in both volume and value terms in the Middle East and Africa snacks market in 2023. This followed stagnating volume sales and a decline in real value terms in 2022, when consumers in many countries were seeing their…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
Volume sales of snacks are expected to continue on a growth path in 2023 with growth seen across all categories. The resumption of society and busy lifestyles is promoting snacking, although inflationary pressures are making consumers price…
Retail volume sales of snacks are expected to continue expanding in 2023 thanks to a return to normality in the wake of the pandemic. Demand for confectionery as well as sweet biscuits, snack bars, and fruit snacks, however, is being hampered by…
Sweet biscuits is the only category within sweet biscuits, snack bars and fruit snacks with notable sales. Plain biscuits are the most popular, followed by cookies, filled biscuits, chocolate coated biscuits, and wafers. Despite rising prices, retail…
Sugar confectionery is set to decline in retail volume terms in 2023, although it will continue to see current value growth due to price rises. The prices of raw materials have been rising. For instance, reduced local production of sugar cane,…
Snacks is set to maintain retail volume growth in 2023, although this is expected to remain low. Amidst mounting inflationary pressure, an acceleration in unit price growth has been limiting volume growth, as sales are largely impulse-driven, but is…
Savoury snacks recorded robust retail volume and current value growth throughout the review period, and this is set to continue in 2023, driven by the strong performance of potato chips. This is being driven by the youth population, especially…
Ice cream is set to see a second year of retail volume growth in 2023, although sales are still not expected to return to the pre-pandemic level, as ice cream is increasingly regarded as an occasional indulgence by local middle-class consumers.…