Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Volume sales in chocolate confectionery in Nigeria continue to trend downwards in 2023, following the considerable decline witnessed in 2022. The prevailing macroeconomic conditions in Nigeria, particularly rampant inflation, has persisted from 2022…
National Brands is set to continue to lead sweet biscuits in retail value terms in 2023, despite strong competition from private label lines and rising unit prices in South Africa. During 2023 unit prices are set to increase by double digits, driven…
Sugar confectionery is set to record high single-digit retail current value growth in 2023; however, rising unit prices are expected to drive down retail volume demand. Most categories are projected to see double-digit growth in unit prices as a…
2023 has marked another tough year for consumers in South Africa, with double-digit food inflation, rising interest rates, and continuous rolling blackouts (loadshedding). Loadshedding has affected the entire supply chain, as well as consumers, as…
The top players in savoury snacks are set to continue to record value share declines in 2023, mainly driven by higher unit prices. The weather continues to hamper the local production of potatoes used in the production of potato chips. While the…
Rolling blackouts (loadshedding) have persisted in 2023, averaging stage 4 for the year (at the time of writing this report), which means that consumers experience power cuts for three to four two-hour slots per day. As a result, consumers have cut…
Although retail volume sales of gum are expected to return to a slight decline in 2023, the category is set to record strong single-digit retail current value growth in 2023, primarily driven by price rises, value-added options, and flavour…
Chocolate confectionery is set to record solid retail current value growth in 2023, driven by unit price increases of around 10% in most categories. Meanwhile, without innovation in terms of flavours, and digital campaigns, stronger volume declines…
In 2022, the domestic player Société l'Appetissante SARL, added a new Choco Tom wafer to its sweet biscuits portfolio in Tunisia. Choco Tom is already a popular product in Tunisia and is also one of oldest sweet filled biscuits available. However,…
Sweet biscuits are the most popular type of snack in Morocco and as such, continued to see healthy volume growth in 2023, despite the economic downturn. This was supported by the trend towards away-from-home consumption, following the return to…