Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Chocolate confectionery has been impacted by shortages in the supply of sugar, much of which needs to be imported. The shortages have had a severe impact on the local chocolate confectionery industry, which is dependent on this raw material. Several…
Retail sales of chocolate confectionery saw slightly slower growth in volume terms in 2023. This was attributable to inflationary pressures, which forced many Moroccan consumers to reduce spending on perceived non-essential or luxury purchases. Unit…
With high inflation continuing to place upward pressure on unit prices and erode purchasing power among Cameroonians, consumption of sweet biscuits has remained subdued in 2023, hence overall retail volume sales growth looks set to be unchanged in…
Growth in retail volume sales of sugar confectionery in Cameroon in 2023 looks set to be relatively modest, and only marginally above that recorded in 2022. This is mainly because high inflation fuelled by the global recovery from the pandemic and…
Snacks is seeing steady growth in retail volume terms in Côte d’Ivoire in 2023, although elevated inflation has put pressure on prices and on the general cost of living. With a median age of just 19 years there is a large base of young consumers keen…
Growth in retail volume sales of snacks in Cameroon in 2023 is expected to be down slightly on 2022 and fall below the CAGR for the entire review period. Overall demand has remained subdued as high inflation fuelled by the global recovery from…
The snacks market in Angola is set to see solid growth during 2023, with ongoing demand supported by the fact that several snacks categories offer a wide range of products across the price spectrum. In addition, the robust expansion of local…
Savoury snacks has remained the smallest of the main snacks categories in Cameroon in retail volume sales terms in 2023. This is mainly explained by the traditional preference for sweeter and more indulgence-oriented snacks among local consumers. For…
Ice cream is one of the most popular snack foods in Cameroon, not only because of its indulgence appeal but also due to the hot climate. However, informal sales of cheaper unpackaged varieties by roadside vendors still account for a large share of…
The latter part of the review period saw a number of chewing gum manufacturers in Cameroon move to address longstanding consumer complaints about quality standards by reformulating established brands and launching new varieties with softer textures…