Africa

Volume sales in chocolate confectionery in Nigeria continue to trend downwards in 2023, following the considerable decline witnessed in 2022. The prevailing macroeconomic conditions in Nigeria, particularly rampant inflation, has persisted from 2022…

National Brands is set to continue to lead sweet biscuits in retail value terms in 2023, despite strong competition from private label lines and rising unit prices in South Africa. During 2023 unit prices are set to increase by double digits, driven…

Sugar confectionery is set to record high single-digit retail current value growth in 2023; however, rising unit prices are expected to drive down retail volume demand. Most categories are projected to see double-digit growth in unit prices as a…

2023 has marked another tough year for consumers in South Africa, with double-digit food inflation, rising interest rates, and continuous rolling blackouts (loadshedding). Loadshedding has affected the entire supply chain, as well as consumers, as…

The top players in savoury snacks are set to continue to record value share declines in 2023, mainly driven by higher unit prices. The weather continues to hamper the local production of potatoes used in the production of potato chips. While the…

Rolling blackouts (loadshedding) have persisted in 2023, averaging stage 4 for the year (at the time of writing this report), which means that consumers experience power cuts for three to four two-hour slots per day. As a result, consumers have cut…

Although retail volume sales of gum are expected to return to a slight decline in 2023, the category is set to record strong single-digit retail current value growth in 2023, primarily driven by price rises, value-added options, and flavour…

Chocolate confectionery is set to record solid retail current value growth in 2023, driven by unit price increases of around 10% in most categories. Meanwhile, without innovation in terms of flavours, and digital campaigns, stronger volume declines…

In 2022, the domestic player Société l'Appetissante SARL, added a new Choco Tom wafer to its sweet biscuits portfolio in Tunisia. Choco Tom is already a popular product in Tunisia and is also one of oldest sweet filled biscuits available. However,…

Sweet biscuits are the most popular type of snack in Morocco and as such, continued to see healthy volume growth in 2023, despite the economic downturn. This was supported by the trend towards away-from-home consumption, following the return to…

Pastilles, gummies, jellies and chews recorded the highest retail volume and current value growth in 2023, due to robust sales performance of local and international brands. The Tunisian company Société Tunisienne de Chocolaterie et de Confiserie…

Sugar confectionery is sizeable in Morocco and demand is supported largely by individually-sold sweets and lollipops, most often bought by children. In addition, volume sales are aided by local shopkeepers, who often give sweets instead of change to…

The snacks category in Tunisia is feeling the harsh impact of very high inflation rates and price increases in 2023. In current value terms, snacks is seeing double-digit growth partly fuelled by higher retail prices. In retail volume terms, snacks…

The Moroccan snacks market saw a positive performance in volume terms in 2023, continuing the trend of the previous year. Growth was boosted by a return to pre-pandemic lifestyles and the lifting of remaining travel restrictions. However, the average…

Despite the diversity of savoury snacks in Tunisia, potato chips remain the firm favourite among Tunisians. Affordable prices and aggressive promotions have kept the potato front of mind in the savoury snacks category, with marketing campaigns a key…

Savoury snacks saw a slightly improved performance in volume terms in 2023, with nuts, seeds and trail mixes leading the way, albeit from a fairly low base. While Moroccans are traditionally keen on nuts, they usually buy them in unpackaged,…

In 2022, Magnum and Häagen-Dazs launched into Tunisia, bringing these two international premium brands into a category which is dominated by domestic brands. As part of Magnum’s launch activity, social influencers on Facebook and Instagram were…

Volume sales of ice cream continued to expand at a modest rate in in 2023, following the trend of the previous year. Rising food and energy prices, due to the disruption of global supply chains, weakened the purchasing power of the majority of…

The illicit gum trade is showing strong growth in 2023 due to the expansion of brands available. Several imported brands that are legally imported to Tunisia, such as Kent and Mentos, are also available in the illegal trade. Consumers are attracted…

Retail sales of gum saw a modest performance in volume terms in 2023, continuing the trend of the previous year. Demand was restricted by the uncertain economic climate, which forced Moroccans to people cut back on unnecessary expenses, including…