Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Ice cream in Egypt is set to see a small increase in volume sales and some increase in value sales as industry players decided not to fully pass on their rising production costs to consumers. Nevertheless, a further price rise is expected in the…
Gum in Egypt is set to witness growth in both volume and value terms in 2024 as demand is likely to be steady, despite a significant increase in its unit prices. Price increases were initiated in response to the rising costs of raw materials such as…
Chocolate confectionery in Egypt is set to witness a small decrease in volume sales and a significant increase in value sales in 2023. Although demand for chocolate confectionery is supported by ongoing population expansion and urbanisation, these…
Sweet biscuits continues to post positive retail volume and current value growth during 2023. This performance owes to players' ongoing innovation and development, offering interesting and unique flavours and toppings. Nevertheless, sweet biscuits,…
Retail volume growth of sugar confectionery remains relatively flat in 2023 due to a rising unhealthy perception of sugary sweets and the availability of more appealing substitutes in other snack categories. As price sensitivity is rising and…