Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
In the first quarter of 2023, Cameroon’s National Cocoa and Coffee Board revised the maximum price of cacao beans upwards twice, bringing it to XAF1,290 per kg. These changes were attributed to a spike in demand caused by the entry of two new…
Retail volume sales of sweet biscuits, snack bars and fruit snacks are set to continue rising during 2023, with volume growth higher than in the previous year. The rate of growth in retail constant value sales (2023 prices) of sweet biscuits, snack…
Sugar confectionery is expected to register a decline in volume sales in 2023 due to significant price hikes as Egypt imports many components necessary for food production from abroad, primarily edible oil and sugar. This makes manufactured products…
Snacks in Egypt is expected to witness a slight increase in volume sales in 2023 and large increase in value terms due to the instability in the market driven from significant increases in prices caused by global inflation and strong increases in the…
Savoury snacks in Egypt is set to register an increase in both volume and value terms in 2023 as its prices witnessed a lower increase in comparison to other categories in snacks. As such, these products remained affordable for consumers.…
Ice cream in Egypt is set to see a small increase in volume sales and some increase in value sales as industry players decided not to fully pass on their rising production costs to consumers. Nevertheless, a further price rise is expected in the…
Gum in Egypt is set to witness growth in both volume and value terms in 2024 as demand is likely to be steady, despite a significant increase in its unit prices. Price increases were initiated in response to the rising costs of raw materials such as…
Chocolate confectionery in Egypt is set to witness a small decrease in volume sales and a significant increase in value sales in 2023. Although demand for chocolate confectionery is supported by ongoing population expansion and urbanisation, these…
Sweet biscuits continues to post positive retail volume and current value growth during 2023. This performance owes to players' ongoing innovation and development, offering interesting and unique flavours and toppings. Nevertheless, sweet biscuits,…
Retail volume growth of sugar confectionery remains relatively flat in 2023 due to a rising unhealthy perception of sugary sweets and the availability of more appealing substitutes in other snack categories. As price sensitivity is rising and…
Following the outbreak of COVID-19, sales of snacks are continuing to recover in Algeria . However, this recovery is hampered by the uncertain economic climate, which is leading consumers to adapt their purchasing habits. Algeria, already fragile…
The ongoing economic hardship, deepened first by the impact of COVID-19 and then by the global crisis, is leading to rising inflation and the depreciation of the Algerian dinar. This is driving a decline in disposable income levels and, therefore, a…
Ice cream is a hugely popular snack in Algerian, accounting for significant value sales, and is, in fact, one of the most popular snacks in Algeria, with volume sales supported by a hot climate. Despite this, in comparison to the previous year, ice…
Although recording positive retail value growth, gum showed a declining performance in volume sales, with a slower volume growth rate compared to pre-pandemic rates. These results are due to the economic downturn, which is raising Algerians’ tendency…
Chocolate confectionery is set to record positive volume growth in 2023, driven by the ongoing interest in indulgence, while rising inflation rates will drive high, double-digit current value growth. However, despite positive volume sales, levels are…
This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…
The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…
As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…
The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…
The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…
To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…
This report highlights key growth drivers of ice cream and frozen desserts in MEA. The economic instability has shed its weight on the category hindering its growth, nevertheless this region is set to experience a more optimistic scenario when…
Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…