Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Meals and soups in Cameroon accounts for minimal value sales. These products have limited presence on retail shelves and this means that consumer awareness is low. Ready meals and packaged soup are also considered to be unnecessarily expensive…
In a cross-category trend, meals and soups is seeing falling volumes in light of the skyrocketing unit prices which are supporting high value growth. Contributing factors include the rising costs of raw materials, ingredients, and energy, alongside…
There has been a growing demand for soups among consumers in Kenya. The landscape has quickly become one of the few industries that have witnessed a surge in demand after the outbreak of COVID-19. However, there is an overall perception in the…
Many Moroccans perceive ready meals to be less healthy and not as tasty than freshly cooked food, while they also see them as more expensive options. With consumers more appreciative of taste, sensitive to price and, to a lesser extent, health and…
Meals and soups declined in volume terms in 2023 following a strong negative decline in 2022. This remains a relatively niche category in Nigeria and is widely considered non-essential. Consequently, as consumers focused on essentials and sought to…
As in the previous year, in 2023 ready meals and soups is set to see solid retail volume growth, along with dynamic double-digit current value growth as a result of inflationary price rises. The growing demand for healthy and convenient ready meals…
All soup brands in Tunisia are imported, with Calfort, Ideal and Knorr dominating sales. These brands invest significantly in advertising campaigns, particularly on Middle Eastern television channels, which are widely viewed by Tunisian consumers.…
The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…
Sauces, dips and condiments is expected to register muted constant value and volume growth in 2023. Population growth continues to sustain volume growth, but with inflation still being high, there is a degree of trading down. Tomato pastes and purées…
Stock cubes and powders continue to account for most value sales in 2023. Stock cubes and powders are used copiously in Cameroonian cooking as a flavour enhancer, but value sales are also supported by the convenience, shelf stability and nutritional…