Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Meals and soups in Cameroon accounts for minimal value sales. These products have limited presence on retail shelves and this means that consumer awareness is low. Ready meals and packaged soup are also considered to be unnecessarily expensive…
In a cross-category trend, meals and soups is seeing falling volumes in light of the skyrocketing unit prices which are supporting high value growth. Contributing factors include the rising costs of raw materials, ingredients, and energy, alongside…
There has been a growing demand for soups among consumers in Kenya. The landscape has quickly become one of the few industries that have witnessed a surge in demand after the outbreak of COVID-19. However, there is an overall perception in the…
Many Moroccans perceive ready meals to be less healthy and not as tasty than freshly cooked food, while they also see them as more expensive options. With consumers more appreciative of taste, sensitive to price and, to a lesser extent, health and…
Meals and soups declined in volume terms in 2023 following a strong negative decline in 2022. This remains a relatively niche category in Nigeria and is widely considered non-essential. Consequently, as consumers focused on essentials and sought to…