Africa

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

Honey is experiencing a surge in demand in Tunisia in 2023, with volume sales recording double-digit growth in the year. This performance can be attributed to a new strategy adopted by local companies, who have shifted from selling unpackaged honey…

Despite maintaining retail volume growth throughout the pandemic and its aftermath, sweet spreads is set to turn to slight decline in 2023, although dynamic current value growth is still expected, due to price rises. Apart from the rising price of…

Sweet spreads recorded a strong volume decline in 2023, having already experienced decline in 2022. Inflationary conditions caused by depreciation of the local currency as well as sharp rises in fuel prices and a Federal Government demonetisation…

Over 2023, sweet spreads is set to rebound, albeit marginally, from the slight decline in retail volume sales in 2022. Stagnation is due mainly to the strong retail volume decline in honey and only moderate growth in the main category, jams and…

Local brands such as Peptang and Zesta continue to maintain their dominant presence in sweet spreads. Their success can be attributed to their extensive distribution networks and competitive pricing when compared to imported products. These homegrown…

Sweet spreads is facing the same cross-category challenges which create huge value spikes due to skyrocketing unit prices in the inflationary context, along with low consumer spending power meaning a crash in volume sales. In the case of sweet…

Chocolate spreads remains by far the largest product area among sweet spreads, with Tartina by Chococam being the best seller. It also offers Choconut. Affordable pricing, an extensive distribution network and a long-standing presence has built up…

Sweet spreads is expected to register muted constant value and volume growth in 2023. Population growth continues to sustain volume growth, but with inflation still being high, there is a degree of trading down. Restrictions on imports also continue…

Tomato paste is witnessing a notable price increase (up to 11%) in 2023 as a result of a surge in production costs due to rising labour and energy costs, and investment in processing facilities. Tomato price increases due to adverse weather…

Despite the expectation of a notable retail volume decline for overall sauces, dips and condiments in 2023, as consumers have been reducing their spending on non-essential grocery items, recipe sauces is set to experience moderate growth, as…

Sauces, dips, and condiments declined notably in volume terms in 2023 despite the essential status of many of the products in the category. Higher prices caused largely by the deprecation of the local currency had a negative impact on volume and…

Tomato shortages in 2022 due to low local production and soaring prices of fresh tomatoes prompted many consumers to switch to packaged tomato pastes and purées towards the end of the review period. The drought and the severe cold winter weather…