Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
An energy boom, caused by the war in Ukraine, continues to bolster national coffers in 2023. That being said, global inflationary pressures is leading to rising prices. As such, cooking ingredients and meals is expected to register an increase in…
In 2023, the COVID-19 pandemic is no longer a strong factor in the performance of cooking ingredients and meals, with the category now being impacted by global inflation instead. However, the annual inflation rate dropped to 11% in April 2023, the…
Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…
Demand continued to increase across most categories of cooking ingredients and meals in 2023 despite significant average unit price increases as high inflation eroded consumer spending power. General economic development, urbanisation and the spread…
2023 marks another downturn in the volumes of cooking ingredients and meals in Egypt, while value is supported by hikes in unit prices. Indeed, consumers in Egypt continue to face economic challenges, with global inflation and the rising costs of…
Edible oils continue to dominate cooking ingredients and meals. Demand is gradually shifting from palm oil to sunflower oil, as the latter is regarded as healthier by a growing number of local consumers. Meanwhile, stock cubes and powders and…
Price remains a pivotal factor during 2023 and continues to shape consumer choices. Consumers persist in making decisions, leaning towards more economical and affordable brands. Edible oils remain central to cooking, but retail sales dipped due to…
In 2023, packaged food in Kenya faces the challenge of high inflation, leading to a significant increase in unit prices. As a result, consumers are prioritising essential grocery items while cutting back on impulse or non-essential purchases. For…
Preparing and eating more meals at home meant that cooking ingredients and meals saw a spike in demand when the pandemic hit Middle East and Africa in 2020. However, in recent years, including 2023, volume sales have been struggling in the face of…
Commodity prices recorded a rise in 2022, compared to the previous year, aggravated by war in Ukraine. However, the second half of the year saw a downward correction in prices, explained by the weakness of global demand. The national economy has…