Africa

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

There is an intriguing dichotomy at play in dairy products and alternatives in Middle East and Africa, with value for money particularly important for many consumers given the current inflationary environment. At the same time, particularly among…

The briefing examines how the milk commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on milk price dynamics, as well as trends across key commodity consuming…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

There is expected to be moderate current value and volume growth for yoghurt in 2023. Local production ensures affordable prices and stable supply. That being said, smaller offerings of 100ml are more popular in 2023, as it is less of a financial…

Value sales continue to be very low for other dairy in Kenya. That being said, it is expected that other dairy will register healthy volume growth in 2022, largely driven by increasing sales of cream, which continues to be the only product within…

Drinking milk is expected to register double-digit current value growth, but minimal volume growth. Price rises have been significant, largely due to low milk production caused by drought conditions. In addition, a near ban on imports from Uganda has…

In 2023, dairy products and alternatives is expected to moderate current value growth, though volume growth is expected to be minimal. Like many countries across the world, Kenya has experienced high inflation caused by commodity price volatility and…

In 2023, cheese is expected to register double-digit current value growth, though volume growth is expected to be minimal, as inflation persists. In addition, there is shortages of local raw milk due to drought conditions, and local producers are…

Butter and spreads is expected to register double-digit current value growth, though volumes sales are expected to fall. While the economic outlook is improving, inflation still remains high and this is expected to dampen volume sales. In addition,…

In spite of high inflation, both dried baby food and milk formula is expected to register an increase in current value and volume sales. A rising birth rate supports the increase. Value sales for prepared baby food still remains negligible, as it is…

As the economic situation in Tunisia remains challenging, with high inflation rates and a decrease in purchasing power, there has been a rise in the number of economy yoghurt products in 2023. Local brands such as Délice, Vitalait, Natilait, and YAB…

In 2023, chilled dairy desserts saw tight competition between domestic players Délice and Vitalait. Both companies are introducing new flavours and innovative packaging to attract consumers. Délice, being the market leader, is introducing new…

Semi skimmed shelf stable milk experienced a significant decline in volume of 30% in 2022, largely due to the shortage of milk production by farmers and financial challenges. This decline has significantly impacted the Tunisian dairy sector, with…

While the challenges posed by the COVID-19 pandemic have largely receded in 2023 in line with restrictions having eased in 2022, the dairy industry is now facing new challenges. Drought and inflation have emerged as significant challenges,…

The presence of illicit trade, especially on the cheese landscape, is a rising threat against market development in 2023, with cheese coming from illicit markets being sold at far lower prices than cheese in formal retailing. The health and wellness…

Tanzania’s economy continues to bounce back from the effects of COVID-19, with the government investing in local dairy production and raising taxes on imports. The country’s large, affluent middle class underpins the demand for more expensive…

Demand for dairy is growing among low socioeconomic groups thanks to its healthy image, despite the rising cost of living. Independent small grocers continue to characterise the distribution of dairy as modern retailing remains in its infancy,…

In 2023, the dairy industry has overcome the adverse effects of the COVID-19 pandemic. Nevertheless, it now faces a new set of challenges, such as inflation. Consequently, various dairy product categories have experienced price increases, leading…

In 2023, the COVID-19 pandemic has come to a close. However, the industry faces other challenges such as inflation due to rapidly increasing oil and fuel prices. However, sales continue to benefit from population growth, urbanisation, and government…

The cheese sector in Tunisia has been facing challenges due to the presence of illicit trade and smuggled products in 2022 and 2023. Mainly sold in traditional grocery retailers, these smuggled cheese products come from popular brands such as Kraft,…

2022 was a challenging year for butter in Tunisia, with a critical volume decline of over 30% due to the continuous shortage of butter caused by the lack of milk production by farmers. Low levels of milk production was caused by a range of factors,…

In 2022 and 2023, the landscape for prepared baby food has seen an increase in the presence of local Tunisian brands, such as Natulyn. These brands have gained popularity among Tunisian consumers and are primarily sold in supermarkets and…

Sour milk products are commonly preferred by lower-income consumers, who are particularly susceptible to price increases. These consumers often opt for such products due to their relatively lower cost compared with other dairy items, making sour milk…

Yoghurt and sour milk products experience positive volume growth in 2023 despite prevailing economic challenges. The product area bounces back from negative volume growth observed in 2022, attributed to inflationary conditions that affected both…

Yoghurt sales saw a deceleration in volume growth during the first half of 2023, primarily attributed to the challenging economic landscape and declining disposable incomes. Amid the global economic recession, consumers exhibited a trend of…

Yoghurt and sour milk products is witnessing a small increase in retail volume and value during 2023, despite the big increases in prices by more than 60%. These increases are driven by the rise in raw milk and animal feed prices, in addition to low…

The Cameroonian yoghurt market is overwhelmingly controlled by local entities, capturing more than 90% of the market share, while imported brands struggle to secure even a small fraction of the market. These local companies maintain their success due…

Demand for plant-based dairy products continues to grow locally, with other plant-based milk set to see the strongest retail volume growth in 2023, albeit from a low base. Plant-based milk remains by far the biggest category, thanks its wide…

In 2023, plant-based dairy in Nigeria experiences a reduction in volume, continuing the trend from the substantial decline observed in 2022. Persistent inflationary conditions in 2023 influence both consumer affordability and unit pricing. Despite…

Plant-based dairy products are still in their nascent stages of development within the Moroccan market. The introduction of soya-based drinks marked the initial foray into this category. Copralim and Food Group Trading led the way with Sojasun and…

Plant-based dairy is witnessing a decline in retail volumes in 2023, while there is a substantial increase in current retail value terms, price increases of more than 70%. These increases are due to the high inflation in Egypt and the increased cost…

There is currently a limited appetite for plant-based products, including yoghurt, in Cameroon; the market is very niche and growth is slow. Traditional dairy products dominate the market, and plant-based alternatives have yet to gain significant…

Despite the expectation of retail current value growth, all categories within other dairy are set to experience retail volume declines in 2023, as consumers prioritise essential food products over non-essential or luxury items. Economic challenges…

Other dairy observes a marginal volume increase in 2023, rebounding from a notable decline experienced in 2022. Despite the persistently high inflationary conditions that contributed to the volume reduction in 2022, the growth rate in 2023 remains…

The demand for other dairy products experienced a decline in the first half of 2023 due to reduced consumer budgets and a decrease in demand for indulgence products. The category's relatively small size, limited potential for innovation in some…

Other Dairy retail volume sales are suffering in 2023 following the huge price increase, up by more than 60%. These increases were due to the rise in prices of raw materials, such as powder milk and sugar, as its mostly imported. In addition, the…

The condensed milk category in Cameroon has been significantly impacted by inflation, experiencing the highest price increase in the country’s dairy industry. After a modest rise following the pandemic, prices peaked in 2022. However, the first…

As the prices of food have been soaring, retailers are focused on bringing consumers the lowest prices possible for essential products such as drinking milk products. This means that farmers and producers do not really have much room to increase…

Volume sales for drinking milk products decrease notably in 2023, albeit at a considerably slower rate than experienced in 2022 when the decline was much more pronounced. Nevertheless, the prevailing inflationary conditions continue to impact demand…

Due to the impact of adverse climatic conditions and the escalating cost of raw materials used in animal feed on the Moroccan dairy sector, struggling breeders were forced to cull dairy cows to offset losses and ensure survival. This led to a…

Drinking milk products is witnessing growth in both current retail value and volume, despite the huge increase in prices that were seen during the first quarter of 2023. This increase results from rising global prices of milk products, with the…

Packaged fresh milk remains a niche product in Cameroon for several reasons. One of the primary factors is the absence of a dairy processing plant, despite the country’s annual production of over 270,000 tonnes of fresh cow milk. It is important to…

2023 has been a tough financial year for consumers, with double-digit food inflation, rising interest rates, and rolling blackouts. Several categories within dairy products and alternatives are set to record double-digit retail current value growth…

Dairy products and alternatives experience an overall decline in volume terms in 2023 as challenging economic conditions limit consumer spending power. In particular, high inflation driven by depreciation of the local currency, increasing fuel costs,…

Following a robust economic rebound in 2021, Morocco's economic performance in 2022 took a downturn, registering marginal growth. This decline was largely attributed to unfavourable economic conditions, particularly impacting the agricultural sector…

Dairy products and alternatives is witnessing an increase in current retail volume in 2023, despite a significant rise in current retail value terms due to price increases. Prices have risen more than 60% in 2023, following several waves of increase…

According to the National Institute of Statistics, the general price increase of dairy products such as milk, cheese, and eggs reached 10.7% in 2022 and is expected to remain in the double digits by the end of the 2023 fiscal year. This increase is…

The cheese category is set to experience muted retail volume growth in 2023, due to a double-digit increase in the average unit price. Significant rises in prices have been limiting consumer purchases, leading to only slow growth in cheese…

Cheese, as a product area, witnesses a substantial volume decline in 2023, although the rate of decline is less steep in comparison to the pronounced contraction observed in 2022. This decline can be attributed to the ongoing impact of challenging…