Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
The average unit price of leavened bread in South Africa, which holds the highest retail volume share in baked goods, has increased significantly in 2023, resulting in another year of retail volume decline, following its weak performance the previous…
Many consumers in South Africa are price sensitive, but within the context of the review period, they are more cash-strapped than ever before. There are numerous compounding factors reducing the spending power of local consumers, including elevated…