Africa

Understand the demographic, socioeconomic and cultural influences...

Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.

Country Report

Staple Foods in Uganda

Dec 2023

In 2023, Uganda's staple food landscape has witnessed shifts as consumers favour smaller pack sizes, aligning with cost-conscious preferences. Retailers respond by importing compact versions of multinational brands, catering to the demand for…

USD 2,450
Country Report

Staple Foods in Tunisia

Dec 2023

The Tunisian economy continue to struggle and its agricultural sector is particular in negatively impacted by drought. Inflation still remains high, especially for food, and this is reflected in a muted performance for staple foods, with minimal…

USD 2,450
Country Report

Staple Foods in Tanzania

Jan 2024

In 2023, Tanzanian consumers grapple with soaring food prices, particularly for staples like bread, driven by global wheat price hikes and local production challenges due to prolonged droughts. The government supports local brands, raising custom…

USD 2,450
Country Report

Staple Foods in South Africa

Nov 2023

2023 is proving to be a tough financial year for South Africans due to double-digit food inflation, rising interest rates and rolling blackouts. Many categories have experienced single-digit unit price growth, which is placing pressure on volume…

USD 2,450
Country Report

Staple Foods in Nigeria

Nov 2023

Staple foods saw a decline in both retail and foodservice volume sales in 2023, despite most categories being considered essential by local consumers. Poor economic conditions, exceptionally high inflation and limited consumer spending power forced…

USD 2,450
Country Report

Staple Foods in Morocco

Nov 2023

In 2022, commodity prices experienced a historic surge, largely attributed to the Russian invasion of Ukraine. The Moroccan economy faced a significant slowdown due to a combination of drought and inflation, resulting in reduced domestic demand amid…

USD 2,450
Country Report

Staple Foods in Kenya

Nov 2023

In 2023, the Kenyan staple foods market is navigating through a period of high food inflation, leading to significant increases in unit prices. This economic environment has prompted consumers to prioritise essential grocery items while curtailing…

USD 2,450
Country Report

Staple Foods in Ghana

Feb 2024

Rice and bread remained the most popular staple foods in 2023. The demand for options like pasta, breakfast cereals and processed meat and seafood remained largely limited to more affluent urban dwellers. Further significant rises in unit prices and…

USD 2,450
Country Report

Staple Foods in Ethiopia

Dec 2023

The worst drought in 40 years pushed local food prices up while Russia’s war in Ukraine has led to further price pressures. To curb inflation, interest rates were raised and the currency depreciated making imports more expensive. Despite this, demand…

USD 2,450
Country Report

Staple Foods in Egypt

Nov 2023

Staple foods in Egypt is projected to see good growth in retail and foodservice volume sales and dynamic growth in retail current value sales over 2023. The steep rise in retail current value sales during 2023 owed much to the increase in prices. The…

USD 2,450
Country Report

Staple Foods in Côte d'Ivoire

Feb 2024

As the staple foods market in Côte d’Ivoire was recovering from the impact of the COVID-19 pandemic, it was hit by high rates of global inflation. This had a marked impact on prices in certain product categories. In this context, consumers switched…

USD 2,450
Country Report

Staple Foods in Cameroon

Nov 2023

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

USD 2,450
Country Report

Staple Foods in Angola

Dec 2023

In 2023, the COVID-19 pandemic is no longer a strong factor in the performance of staples foods, with the category now being impacted by global inflation. However, as Angola is a country that benefits from exports, the country is benefiting from…

USD 2,450
Country Report

Staple Foods in Algeria

Nov 2023

Retail volume sales growth for staple foods in Algeria in 2023 is set to be weaker than 2022. These results have been impacted by ongoing economic hardship, impacting household incomes in Algeria, as well as the rising cost of imported materials in…

USD 2,450
Country Report

Rice, Pasta and Noodles in Tunisia

Dec 2023

Pasta is subsidised by the government in Tunisia and pasta is a key staple in the Tunisia diet, with Tunisia having one of the highest global consumption rates per capita of pasta. However, in 2023, with local wheat production yields significantly…

USD 1,195
Country Report

Rice, Pasta and Noodles in South Africa

Nov 2023

As the price of wheat has increased over the review period as a result of the war in Ukraine, some South Africans have been reducing their bread consumption, leading to a stronger switch to other staple foods such as rice, since it can stretch…

USD 1,195
Country Report

Rice, Pasta and Noodles in Nigeria

Nov 2023

Amid adverse economic conditions, rice, pasta and noodles registered a decline in volume terms in 2023. In particular, relatively high inflation and fuel price hikes limited consumer spending power while unit prices across all brands accelerated. The…

USD 1,195
Country Report

Rice, Pasta and Noodles in Morocco

Nov 2023

Rice has experienced dynamic growth, driven by consumer concerns about the hygiene of unpackaged rice, leading many to opt for packaged rice. In Moroccan diets, while bread remains the primary staple, rice is increasingly becoming the second most…

USD 1,195
Country Report

Rice, Pasta and Noodles in Kenya

Nov 2023

In Kenya, rice and instant noodle pouches are recording robust volume growth in 2023, driven by consumers prioritising essential groceries amid rising food prices. The rice, pasta and noodles category overall is witnessing double-digit current value…

USD 1,195
Country Report

Rice, Pasta and Noodles in Egypt

Nov 2023

The consumption of rice, pasta and noodles in Egypt continued to grow during 2023, while big increases in prices fostered dynamic retail current value growth. Despite hikes in prices, amid a highly inflationary climate, the demand rose for affordable…

USD 1,195
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