Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…
In 2023, the COVID-19 pandemic is no longer a strong factor in the performance of staples foods, with the category now being impacted by global inflation. However, as Angola is a country that benefits from exports, the country is benefiting from…
Retail volume sales growth for staple foods in Algeria in 2023 is set to be weaker than 2022. These results have been impacted by ongoing economic hardship, impacting household incomes in Algeria, as well as the rising cost of imported materials in…
Pasta is subsidised by the government in Tunisia and pasta is a key staple in the Tunisia diet, with Tunisia having one of the highest global consumption rates per capita of pasta. However, in 2023, with local wheat production yields significantly…
As the price of wheat has increased over the review period as a result of the war in Ukraine, some South Africans have been reducing their bread consumption, leading to a stronger switch to other staple foods such as rice, since it can stretch…
Amid adverse economic conditions, rice, pasta and noodles registered a decline in volume terms in 2023. In particular, relatively high inflation and fuel price hikes limited consumer spending power while unit prices across all brands accelerated. The…
Rice has experienced dynamic growth, driven by consumer concerns about the hygiene of unpackaged rice, leading many to opt for packaged rice. In Moroccan diets, while bread remains the primary staple, rice is increasingly becoming the second most…
In Kenya, rice and instant noodle pouches are recording robust volume growth in 2023, driven by consumers prioritising essential groceries amid rising food prices. The rice, pasta and noodles category overall is witnessing double-digit current value…
The consumption of rice, pasta and noodles in Egypt continued to grow during 2023, while big increases in prices fostered dynamic retail current value growth. Despite hikes in prices, amid a highly inflationary climate, the demand rose for affordable…
Rice is Cameroon’s most important staples, with value sales for pasta and noodles being significantly less. While there is some rice produced in Cameroon, it is mainly imported, with local variants considered to be of lower quality and also more…
In 2023, growth drivers for rice and dried pasta continued to be a growing population and increasing busy lifestyles, leading consumers to seek more convenient meal solutions. Declining purchasing power driven by the economic downturn is a potential…
The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…
The processed meat and seafood’s current retail volume growth in 2023 is set to be slower than the previous year; the result of ongoing economic hardship and the growing maturity of most product areas. Price fluctuations continue to challenge players…
The dominance of shelf-stable seafood in processed meat and seafood persists due to the popularity of sardines also a shift from informal to formal sales of smoked fish. Sardines, being the most affordable product in this segment, offer versatility…
Processed meat, seafood and alternatives to meat in Egypt is projected to see declines in retail volume sales across categories, but dynamic increases in retail current value sales over 2023. The decreases in retail volume sales followed big…
Processed meat, seafood and alternatives to meat in Nigeria saw significant decline in volume terms in 2023 due to unfavourable economic conditions. High inflation as a result of a depreciated local currency, hikes in fuel prices, and a Federal…
Retail volume sales of processed meat, seafood and alternatives to meat continue to rise in 2023, although different categories are experiencing varying performances. Rolling power outages, especially around dinner time, have been boosting demand for…
Processed meat, seafood, and alternatives to meat in Kenya is feeling the impact of the energy crisis resulting from the war in Ukraine, along with high inflation. While the overall category is seeing an increase in current value sales and volume…
In Tunisia, there is increased demand for frozen processed red meat within the foodservice industry. Red meat products are increasingly being imported from countries like Australia and Argentina and directly supplied to restaurants and fast food…
Processed meat continues its downward trend in response to the prevailing health and wellness movement. Local consumers are increasingly moving away from processed meat, viewing it as less healthy due to the additives and preservatives required for…