Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Amid adverse economic conditions, rice, pasta and noodles registered a decline in volume terms in 2023. In particular, relatively high inflation and fuel price hikes limited consumer spending power while unit prices across all brands accelerated. The…
Rice has experienced dynamic growth, driven by consumer concerns about the hygiene of unpackaged rice, leading many to opt for packaged rice. In Moroccan diets, while bread remains the primary staple, rice is increasingly becoming the second most…
In Kenya, rice and instant noodle pouches are recording robust volume growth in 2023, driven by consumers prioritising essential groceries amid rising food prices. The rice, pasta and noodles category overall is witnessing double-digit current value…
The consumption of rice, pasta and noodles in Egypt continued to grow during 2023, while big increases in prices fostered dynamic retail current value growth. Despite hikes in prices, amid a highly inflationary climate, the demand rose for affordable…
Rice is Cameroon’s most important staples, with value sales for pasta and noodles being significantly less. While there is some rice produced in Cameroon, it is mainly imported, with local variants considered to be of lower quality and also more…