Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Shelf-stable vegetables continue to account for most volume sales. The launch of several new local brands has also introduced competition into the segment. These are Stifen, Navara and Greeno. In addition, the range of vegetables on offer is…
Volume sales of shelf stable beans are recording robust, double-digit growth through both retail and foodservice channels in 2023. The rising cost of living has encouraged local consumers to search for affordable protein sources, including beans.…
Processed fruit and vegetables saw sharp volume decline in both retail and foodservice terms in 2023 as high inflation caused by local currency depreciation, Federal Government demonetisation policies and fuel price hikes led to substantial increases…
The dynamism in frozen processed potatoes, shelf-stable tomatoes, and beans is significantly driven by consumers' increasing demand for convenience. Urbanisation, rising numbers of working women, and smaller household sizes are prompting consumers to…
Processed fruit and vegetables in Kenya is subject to several influencing factors in 2023. The ongoing drought has inadvertently boosted the performance of certain processed products, notably shelf stable tomatoes, as shortages in fresh produce…