Africa

Understand the demographic, socioeconomic and cultural influences...

Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.

Country Report

Sustainability in South Africa

Dec 2023

Established green habits, including recycling and reducing food waste, has led almost half of South African consumers to be Zero Wasters, reflected in their sustainable shopping decisions. Growth opportunities are strong, as over half of Zero Wasters…

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